Wednesday 4 March 2009

Strength of Emotional Communication

The strength of emotional communication was calculated out of a score of the answers to 14 questions about emotional communication, on a scale from 1 (totally disagree) to 6 (totally agree).

This set of 14 questions was asked 4 times for these cases:

-offline communication while watching an episode (OFFTV)
-online communication with the online community while watching an episode (ONTV)
-offline communication in the time between two episodes (OFFB2)
-online communication with the online community in the time between two episodes (ONB2)

(a symbol explanation: M is the mean and is the strength of EC, SD is standard deviation (for the ones who don’t care about statistics – just ignore it;-)) and N is the number of the participants)

As you can see offline communication in the two phases has a very similar strength, the difference is not statistically relevant. But the difference between offline and online communication is highly significant (p<0,001 again: if not a statistician, ignore) as is the difference between online communication in the two phases. In other words people we know offline seem to be more significant for emotional communication than the online community. And the online communication with the online community while watching an episode seems least emotionally significant. You can see this difference between watching Lost with someone and interacting online even better in the following chart. The emotional communication is much stronger with every group of offline people than with the online community.


On the other hand the case is a little bit different, when we look at the situation of talking about Lost in the time between two episodes. Here the online community seems to be a more important communication partner than Co-worker/fellow student/fellow pupil, but still significantly less important than other groups of people.


The next table shows the group list emotional strength ratings based on statistical significance of the difference between groups (they share a rating, if the difference is not significant).

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