Gender, Culture and Non-Member Differences

There seems to be a big difference in the sample between different participant groups.

(reminder: offline communication while watching an episode (OFFTV), online communication with the online community while watching an episode (ONTV), offline communication in the time between two episodes (OFFB2), online communication with the online community in the time between two episodes (ONB2))

Depending on the fact if the participants feel like a part of the online community or not, the participants’ emotional communication is of different strength. The greatest gap between members and non-members is in the online communication (as one could expect). But it also seems that the non-members have a statistically significant weaker emotional communication even with the people offline.

In the graph you can see that there are differences between men and women. Only the difference in the strength of emotional communication while watching an episode is not statistically relevant – it seems that talking while watching Lost is similarly important for men and women.

The cultural difference seems to be amazing when German and USA participants are compared. It is highly significant in all 4 cases (p<0,001), the Germans seem to have weaker emotional communication about Lost. The difference between the English speaking countries doesn't seem to be that significant.
In the following table you can see the results of other countries (although there are not enough participants for the data to be statistically relevant).

(a symbol explanation: M is the mean and is the strength of EC, SD is standard deviation (for the ones who don’t care about statistics – just ignore it;-)) and N is the number of the participants)